opening thoughts

just watched 127 hours... awesome film, anyway opening was a sped up view of a underground station, liverpool street station and just crowds just all sped up, and i really liked that idea, because the screen was split into 3, and there was the main characters life going on, and then it was swapping between the underground, the station and crowds while his life was going on, im not sure how we could do that but it would certainly be cool...

timewarners takeover of british publisher IPC media has given the NME brand a new lease of life. Discuss.

timewarner is an american company and has a huge empire, owning things like disney.  timewater can extend NME to america therfor increwasing profits because the audience has widened hugely from the introduction to the states. NME started as a small british music magazine but has expanded in popularity massivly. advancing tecnology has put NME magazinesa under strain because IPC Media are not selling as many magazines because people are going online to read the magazines more.

the joining of timewarner with IPc media can synergise magazines so amewrican magazines and british magazines can extend to different countries, and broaden the market, therefor making much more money. also timewarmer can advertise films that timewarner have created, therefore increasing profits because a new audience is being advertised too.

NME is hugely popular in the states already, with 2 clubs (NME NYC and NME LA), a radio station that provides 24 hour news coverage and music, and also NME.com, which is americas third most popular website. NME is also having a complete makeover, covering more indepth stories and having a new layout for their website. 

with NME's huge empire into europe and britain, timewarner is making a massive investment into the synergy of ipc media and timewarner. timewarner now has a world wide audicence, and big influence in society.  most of NME's audience is young people, age ranging from 15-34.

NME Stats

• Male: 74%
•  Female: 26% 
• Median age: 23 
• Student: 42% 
• ABC1: 68% 
• Circulation: 33,875 
• Readership: 325,000

contains information about mobiles, political facts, music, and film.

NME Notes

The paper's first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly was bought by London music promoter Maurice Kin, and relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint. On 14 November 1952, taking its cue from the U.S. magazine Billboard, it created the first UK Singles Chart.

1960s-  NME sales were healthy with the paper selling as many as 200,000 issues per week, making it one of the UK's biggest sellers.

1970s- By the early 1970s NME had lost ground to the Melody Maker as its coverage of music had failed to keep pace with the development of rock music, particularly during the early years of psychedelia and progressive rock. In early 1972 the paper found itself on the verge of closure by its owners IPC (who had bought the paper from Kinn in 1963). According to Nick Kent (soon to play a prominent part in the paper's revival):
After sales had plummeted to 60,000 and a review of guitar instrumentalist Duanne Eddy had been printed which began with the immortal words 'On this, his 35th album, we find Duane in as good as voice as ever,' the NME had been told to rethink its policies or die on the vine.

1980s- Some commented at this time that the NME had become less intellectual in its writing style and less inventive musically. Initially, NME writers themselves were ill at ease with the new regime, with most signing a letter of no confidence in Alan Lewis shortly after he took over. However, this new direction for the NME proved to be a commercial success and the paper brought in new writers such as Andrew Collins, Stuart Maconie, Mary Anne Hobbs and Steve Lamcq to give it a stronger identity and sense of direction.

1990s-Although the period from 1991 to 1993 was dominated by American bands like Nirvana, British bands were not ignored.In April 1994 Nirvana frontman Kurt Cobain was found dead, a story which affected not only his fans and readers of the NME, but would see a massive change in British music. Grunge was about to be replaced by Britpop,a new form of music influenced by British music of the 1960s and British culture. The phrase was coined by NME after the band Blur released their album Parklife in the same month of Cobain's death. Britpop began to fill the musical and cultural void left after Cobain's death, and Blur's success, along with the rise of a new group from Manchester called Oasis saw Britpop explode for the rest of 1994.

20000s- From the issue of 21 March 1998 onwards, the paper has no longer been printed on newsIn October 2006 NME launched an Irish version of the magazine called NME Ireland. This coincided with the launch of Club NME in Dublin. Dublin-based band Humanzi were the first to appear on the cover of NME Ireland. Poor sales in the Republic of Ireland resulted from competition from market leader Hot Press and free music magazines Analogue Magazine, Mongrel Magazine and State Magazine. This resulted in the magazine's demise in November 2006.print, and more recently it has shifted to tabloid size: it has full, glossy, colour covers.

What does the NME website offer its audience?
It offers music facts, gossip, the latest information on current bands, reviews etc. It is an online aswell as material magazine, tv station and mobile news report, hence it being 'First for music news'. You are more than likely to find everything you want to be informed about, music wise, with this company.

How does the NME website address its audience?
It address it's audience through it's style of design e.g. bright colours and large, bold italics, animation. Catches most peoples attention through this, but is mainly aimed at youths who take an interest in music e.g. attend concerts or take part in musical activities. The access to post comments on polls allows viewers to feel more involved and offer opinions on various subjects.

'The Street'

Sexuality:

The main character is a married man with 2 kids. he works for a demolition company and goes to the gym, goes to the pub with his work mates. when he shares a room with another man, one man makes a move on him, and he is so shocked that he trys to change rooms. then the man trys again and they end up having gay sex. this is completely against the normal stereotype of a gay man, because he is very masculine, he has a deep voice, stubble, works hard, goes to the gym, all the things you wouldnt normally expect a gay person to be like.

Media questions

1. Why did IPC Media have cause to be optimistic about their business prospects in 2006?

there were lots of big events happening that they would cover, that people would want to know about.
2. According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
larger publishing houses in the business-to-business and consumer sectors will be looking increasingly dominant, while smaller, weaker titles will wither under the strain of the downturn. 

Preliminary Task from Tom Dart on Vimeo.

for our preliminary task we were told to do a western style piece, involving a door opening and closing using different shots and editing to look like it is all one take.
Location: Saloon-type doors and corridor, leading into a room/space with two chairs.

Script: (Roland walks through doors to the room where Derek is already sitting, playing with some money and chewing on a toothpick)
           ROLAND: (Slams hands on table) You stole my gold.
           (Derek looks up and raises eyebrow)
           ROLAND: You left your filthy stench on my property. (Bangs fist on table)
           DEREK: Well you left your filthy stench on my wife! (Presses up from the table, kicking away the chair behind him)
           (The two men stare at each other angrily.  Roland turns and leaves, Derek follows, throwing down some money as he leaves).