Media questions

1. Why did IPC Media have cause to be optimistic about their business prospects in 2006?

there were lots of big events happening that they would cover, that people would want to know about.
2. According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
larger publishing houses in the business-to-business and consumer sectors will be looking increasingly dominant, while smaller, weaker titles will wither under the strain of the downturn.