- Male: 74%
- Female: 26%
- Median age: 23
- Student: 42%
- ABC1: 68%
- Circulation: 33,875
- Readership: 325,000
contains information about mobiles, political facts, music, and film.
Tuesday, 14 December 2010
NME Stats
NME Notes
The paper's first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly was bought by London music promoter Maurice Kin, and relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint. On 14 November 1952, taking its cue from the U.S. magazine Billboard, it created the first UK Singles Chart.
1960s- NME sales were healthy with the paper selling as many as 200,000 issues per week, making it one of the UK's biggest sellers.
1970s- By the early 1970s NME had lost ground to the Melody Maker as its coverage of music had failed to keep pace with the development of rock music, particularly during the early years of psychedelia and progressive rock. In early 1972 the paper found itself on the verge of closure by its owners IPC (who had bought the paper from Kinn in 1963). According to Nick Kent (soon to play a prominent part in the paper's revival):
After sales had plummeted to 60,000 and a review of guitar instrumentalist Duanne Eddy had been printed which began with the immortal words 'On this, his 35th album, we find Duane in as good as voice as ever,' the NME had been told to rethink its policies or die on the vine.
1980s- Some commented at this time that the NME had become less intellectual in its writing style and less inventive musically. Initially, NME writers themselves were ill at ease with the new regime, with most signing a letter of no confidence in Alan Lewis shortly after he took over. However, this new direction for the NME proved to be a commercial success and the paper brought in new writers such as Andrew Collins, Stuart Maconie, Mary Anne Hobbs and Steve Lamcq to give it a stronger identity and sense of direction.
1990s-Although the period from 1991 to 1993 was dominated by American bands like Nirvana, British bands were not ignored.In April 1994 Nirvana frontman Kurt Cobain was found dead, a story which affected not only his fans and readers of the NME, but would see a massive change in British music. Grunge was about to be replaced by Britpop,a new form of music influenced by British music of the 1960s and British culture. The phrase was coined by NME after the band Blur released their album Parklife in the same month of Cobain's death. Britpop began to fill the musical and cultural void left after Cobain's death, and Blur's success, along with the rise of a new group from Manchester called Oasis saw Britpop explode for the rest of 1994.
20000s- From the issue of 21 March 1998 onwards, the paper has no longer been printed on newsIn October 2006 NME launched an Irish version of the magazine called NME Ireland. This coincided with the launch of Club NME in Dublin. Dublin-based band Humanzi were the first to appear on the cover of NME Ireland. Poor sales in the Republic of Ireland resulted from competition from market leader Hot Press and free music magazines Analogue Magazine, Mongrel Magazine and State Magazine. This resulted in the magazine's demise in November 2006.print, and more recently it has shifted to tabloid size: it has full, glossy, colour covers.
What does the NME website offer its audience?
It offers music facts, gossip, the latest information on current bands, reviews etc. It is an online aswell as material magazine, tv station and mobile news report, hence it being 'First for music news'. You are more than likely to find everything you want to be informed about, music wise, with this company.
How does the NME website address its audience?
It address it's audience through it's style of design e.g. bright colours and large, bold italics, animation. Catches most peoples attention through this, but is mainly aimed at youths who take an interest in music e.g. attend concerts or take part in musical activities. The access to post comments on polls allows viewers to feel more involved and offer opinions on various subjects.
1960s- NME sales were healthy with the paper selling as many as 200,000 issues per week, making it one of the UK's biggest sellers.
1970s- By the early 1970s NME had lost ground to the Melody Maker as its coverage of music had failed to keep pace with the development of rock music, particularly during the early years of psychedelia and progressive rock. In early 1972 the paper found itself on the verge of closure by its owners IPC (who had bought the paper from Kinn in 1963). According to Nick Kent (soon to play a prominent part in the paper's revival):
After sales had plummeted to 60,000 and a review of guitar instrumentalist Duanne Eddy had been printed which began with the immortal words 'On this, his 35th album, we find Duane in as good as voice as ever,' the NME had been told to rethink its policies or die on the vine.
1980s- Some commented at this time that the NME had become less intellectual in its writing style and less inventive musically. Initially, NME writers themselves were ill at ease with the new regime, with most signing a letter of no confidence in Alan Lewis shortly after he took over. However, this new direction for the NME proved to be a commercial success and the paper brought in new writers such as Andrew Collins, Stuart Maconie, Mary Anne Hobbs and Steve Lamcq to give it a stronger identity and sense of direction.
1990s-Although the period from 1991 to 1993 was dominated by American bands like Nirvana, British bands were not ignored.In April 1994 Nirvana frontman Kurt Cobain was found dead, a story which affected not only his fans and readers of the NME, but would see a massive change in British music. Grunge was about to be replaced by Britpop,a new form of music influenced by British music of the 1960s and British culture. The phrase was coined by NME after the band Blur released their album Parklife in the same month of Cobain's death. Britpop began to fill the musical and cultural void left after Cobain's death, and Blur's success, along with the rise of a new group from Manchester called Oasis saw Britpop explode for the rest of 1994.
20000s- From the issue of 21 March 1998 onwards, the paper has no longer been printed on newsIn October 2006 NME launched an Irish version of the magazine called NME Ireland. This coincided with the launch of Club NME in Dublin. Dublin-based band Humanzi were the first to appear on the cover of NME Ireland. Poor sales in the Republic of Ireland resulted from competition from market leader Hot Press and free music magazines Analogue Magazine, Mongrel Magazine and State Magazine. This resulted in the magazine's demise in November 2006.print, and more recently it has shifted to tabloid size: it has full, glossy, colour covers.
What does the NME website offer its audience?
It offers music facts, gossip, the latest information on current bands, reviews etc. It is an online aswell as material magazine, tv station and mobile news report, hence it being 'First for music news'. You are more than likely to find everything you want to be informed about, music wise, with this company.
How does the NME website address its audience?
It address it's audience through it's style of design e.g. bright colours and large, bold italics, animation. Catches most peoples attention through this, but is mainly aimed at youths who take an interest in music e.g. attend concerts or take part in musical activities. The access to post comments on polls allows viewers to feel more involved and offer opinions on various subjects.
Tuesday, 16 November 2010
'The Street'
Sexuality:
The main character is a married man with 2 kids. he works for a demolition company and goes to the gym, goes to the pub with his work mates. when he shares a room with another man, one man makes a move on him, and he is so shocked that he trys to change rooms. then the man trys again and they end up having gay sex. this is completely against the normal stereotype of a gay man, because he is very masculine, he has a deep voice, stubble, works hard, goes to the gym, all the things you wouldnt normally expect a gay person to be like.
The main character is a married man with 2 kids. he works for a demolition company and goes to the gym, goes to the pub with his work mates. when he shares a room with another man, one man makes a move on him, and he is so shocked that he trys to change rooms. then the man trys again and they end up having gay sex. this is completely against the normal stereotype of a gay man, because he is very masculine, he has a deep voice, stubble, works hard, goes to the gym, all the things you wouldnt normally expect a gay person to be like.
Monday, 8 November 2010
Media questions
1. Why did IPC Media have cause to be optimistic about their business prospects in 2006?
there were lots of big events happening that they would cover, that people would want to know about.
2. According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
larger publishing houses in the business-to-business and consumer sectors will be looking increasingly dominant, while smaller, weaker titles will wither under the strain of the downturn.
there were lots of big events happening that they would cover, that people would want to know about.
2. According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
larger publishing houses in the business-to-business and consumer sectors will be looking increasingly dominant, while smaller, weaker titles will wither under the strain of the downturn.
Thursday, 21 October 2010
Preliminary Task from Tom Dart on Vimeo.
for our preliminary task we were told to do a western style piece, involving a door opening and closing using different shots and editing to look like it is all one take.
Location: Saloon-type doors and corridor, leading into a room/space with two chairs.
Script: (Roland walks through doors to the room where Derek is already sitting, playing with some money and chewing on a toothpick)
ROLAND: (Slams hands on table) You stole my gold.
(Derek looks up and raises eyebrow)
ROLAND: You left your filthy stench on my property. (Bangs fist on table)
DEREK: Well you left your filthy stench on my wife! (Presses up from the table, kicking away the chair behind him)
(The two men stare at each other angrily. Roland turns and leaves, Derek follows, throwing down some money as he leaves).
Friday, 17 September 2010
3 key lighting systems
There are 3 types of light that make up the 3 key lighting system.
Key light
Is the main light, normally the brightest and has the most influence on the look of the scene. it is placed on one side of the camera so that one side is in lots of light, and the other is in some shadow.
Fill light
This is the secondary light. it is placed on the opposite side of the key light, and is used to fill the shadows thrown by the key light. it will be less bright and softer than the key, and will be placed further back.
Back light
The back light is put behind the subject and lights it from the rear. it is not used to provide direct light, but more to provide deffinition and subtle highlights around the subjects outlines. This helps the viewer distinguish the subject from the background, and give more of a 3D look.
Key light
Is the main light, normally the brightest and has the most influence on the look of the scene. it is placed on one side of the camera so that one side is in lots of light, and the other is in some shadow.
Fill light
This is the secondary light. it is placed on the opposite side of the key light, and is used to fill the shadows thrown by the key light. it will be less bright and softer than the key, and will be placed further back.
Back light
The back light is put behind the subject and lights it from the rear. it is not used to provide direct light, but more to provide deffinition and subtle highlights around the subjects outlines. This helps the viewer distinguish the subject from the background, and give more of a 3D look.
Tuesday, 14 September 2010
Mis En Scene
3. Facial expressions and body language
- Facial expressions provide a clear indicator of how someone is feeling.
- If someone is smiling broadly we assume they are happy but we may get a different feeling if this is accompanied by scary music.
- Body language may also indicate how a character feels towards another character or may reflect the state of their relationship
4. Positioning of characters & objects within a frame
- Positioning within a frame can draw our attention to an important character/object.
- A film-maker can use positioning to indicate relationships between people.
The break up: man and woman sitting on sofa. there is a clear separation between the two characters, there is half the sofa each, with a clear black line where the two parts of the sofa meet. also behind them there is a window behind each of their heads. she is very shut down, with crossed arms and legs, and clearly looking away. the man has his hands clasped on his lap, with his eyes looking sideways at her.
5. Colour & lighting
- Colour carries certain connotations which may add meaning to a scene (ie red = danger/passion)
- Can give a scene a particular look, feel or mood.
- Can be used for dramatic effect.
- To highlight important characters or objects within the frame
- To make characters look mysterious by shading sections of the face & body.
- To reflect a characters mental state/hidden emotions ( i.e bright = happy strobe affect = confused ect )
Monday, 13 September 2010
Character profile- Harry Potter
My name is Harry Potter, i live in little winging for the summer, but mainly stay at hogwarts school. i defeated the greatest wizard of all time when i was 1. when i was 11 i defeated him again when he came back, and took the philosophers stone from him too. when i was 12 i killed a basalisk and killed tom riddle (voldimort) yet again, in the form of a memory. when i was 13 i inflated my aunt and then met the prime minister. defeated about 100 dementors and then cleared my uncle's name of murder. Then found out my mates rat actually is a man and went back to voldimort. when i was 14 i competed in these games and defeated a dragon and then a huge horde of sea monsters, then met voldimort AGAIN, when he fully returned. he got all his followers around and we had a battle. I escaped with my friend cederic who was dead. when i was 15 i joined the order of the pheonix and had a few battles with voldimorts followers. then my uncle died and voldimort and dumbledor had a battle. then when i was 16 i hunted horxruxes with dumbledor. dumbledor then died when voldimorts followers came in the school. when i was 17 i killed voldimort after a big battle where lots of my mates died. i grew up and lived happily ever after. i like flying on a broom stick and gingers.
Thursday, 9 September 2010
Opening 2 mins of a feature film
Character: lester burnham (American Beauty)
he is lonely, and has quite a boring life. doesn't get on with his wife, has 1 daughter, wife is in charge, and they are not happy with eachother. big house, neat garden, wife is a perfectionist ( matching clogs and pruning tools). lives in a large neighborhood, gay couple next door. lester is narrator and says he will be dead in under a year but he doesnt know it yet...
Character: Jerry maguire (Jerry Maguire)
Jerry works as a sports manager. he gets the best athelites in america and makes them big shots. it costs alot of money but people still pay to make them big. he recieves 264 phone calls a day on average, and works behind the scenes. he does all the buisness deals, does all the meetings and covers their back if something goes wrong. he is a typical american, thinking that america sets the bench mark for the rest of the world. he is very smart and buisness like, and he is overall quite confident, because he has to go and make people pay to win.
Comparison
they are both very different characters, with jerry being confident, happy, busy, and generally liking his job. however lester is very dull, boring, quite a dull lifestyle, isnt really happy at all with himself or his job. in american beauty, the opening minutes show lesters family, his house, neighbours. whereas in jerry maguire, the opening minutes show jerry working, meeting new people, just being very busy in general, and giving the audience an idea of his lifestyle.
Character: Ken (Early Doors)
Ken, is the pub landlord of 'The Grapes' pub. he is first shown filling up a bottle of fine brandy with cheap brandy. this shows that he is deffinatly out to make a profit, backed up by the fact he took all the tip money as well. He is singing a song through most of the opening minutes, while he is cleaning up the pub toilets, he sings about not loosing his dignity, and doesnt thouroghly clean the toilets, but just gives them a quick scrub. he then gets a knock on the door from one of his mates and he says that one of their mates 'snuffed it' at the age of 77.
Opening Sequences
London to Brighton:
a woman and girl (probably middle-lower class) both covered in blood run in toilets and clean the blood off. the woman leaves the girl in the toilet and goes to get some food for her, then goes to get some money by being a prostitute and then goes back to get the girl, and catch a train to get away from the danger, which is yet unknown to us.
The Graduate
Starts off with a shot of the inside of the plane coming to land. Then just follows him walking through the airport, getting his baggage, and leaving. He is dressed in a suit, but all the colours are quite bland and dull. so this gives us the idea he is quite a dull person. All you can hear is a song, but over the song all you can hear are instructions, which is probably telling us about his life too, because he has been in education all his life, and all he has been doing is being told what to do.
Napoleon Dynamite
The opening of this film is simply the opening credits, all being displayed on food, or book labels, or school stationary. this is very original and clever because they have actually done all the names on different meals. for example there was one which had 'Directed by' on a muffin, and the name on a piece of lettuce. This could show that the main character likes food. also there is a song playing in the background, which is singing about going back to school.
he is lonely, and has quite a boring life. doesn't get on with his wife, has 1 daughter, wife is in charge, and they are not happy with eachother. big house, neat garden, wife is a perfectionist ( matching clogs and pruning tools). lives in a large neighborhood, gay couple next door. lester is narrator and says he will be dead in under a year but he doesnt know it yet...
Character: Jerry maguire (Jerry Maguire)
Jerry works as a sports manager. he gets the best athelites in america and makes them big shots. it costs alot of money but people still pay to make them big. he recieves 264 phone calls a day on average, and works behind the scenes. he does all the buisness deals, does all the meetings and covers their back if something goes wrong. he is a typical american, thinking that america sets the bench mark for the rest of the world. he is very smart and buisness like, and he is overall quite confident, because he has to go and make people pay to win.
Comparison
they are both very different characters, with jerry being confident, happy, busy, and generally liking his job. however lester is very dull, boring, quite a dull lifestyle, isnt really happy at all with himself or his job. in american beauty, the opening minutes show lesters family, his house, neighbours. whereas in jerry maguire, the opening minutes show jerry working, meeting new people, just being very busy in general, and giving the audience an idea of his lifestyle.
Character: Ken (Early Doors)
Ken, is the pub landlord of 'The Grapes' pub. he is first shown filling up a bottle of fine brandy with cheap brandy. this shows that he is deffinatly out to make a profit, backed up by the fact he took all the tip money as well. He is singing a song through most of the opening minutes, while he is cleaning up the pub toilets, he sings about not loosing his dignity, and doesnt thouroghly clean the toilets, but just gives them a quick scrub. he then gets a knock on the door from one of his mates and he says that one of their mates 'snuffed it' at the age of 77.
Opening Sequences
London to Brighton:
a woman and girl (probably middle-lower class) both covered in blood run in toilets and clean the blood off. the woman leaves the girl in the toilet and goes to get some food for her, then goes to get some money by being a prostitute and then goes back to get the girl, and catch a train to get away from the danger, which is yet unknown to us.
The Graduate
Starts off with a shot of the inside of the plane coming to land. Then just follows him walking through the airport, getting his baggage, and leaving. He is dressed in a suit, but all the colours are quite bland and dull. so this gives us the idea he is quite a dull person. All you can hear is a song, but over the song all you can hear are instructions, which is probably telling us about his life too, because he has been in education all his life, and all he has been doing is being told what to do.
Napoleon Dynamite
The opening of this film is simply the opening credits, all being displayed on food, or book labels, or school stationary. this is very original and clever because they have actually done all the names on different meals. for example there was one which had 'Directed by' on a muffin, and the name on a piece of lettuce. This could show that the main character likes food. also there is a song playing in the background, which is singing about going back to school.
Tuesday, 7 September 2010
Lesson
First media studies lesson today!
homework:
1. i never realised how much detail was actually used in a scene for a film
2. i learned that storms and dark cloths normally give quite a gothic theme to a scene
homework:
1. i never realised how much detail was actually used in a scene for a film
2. i learned that storms and dark cloths normally give quite a gothic theme to a scene
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